So on I go with my attempts to create a clientele for my business. And the secret is: market market market. Marketing can only work if you focus on it sufficiently to be able to target specific clients. Not all the people walking in the street will be interested inRead More →

Since I was honest last week and confessed that I lost a client, I might as well continue on this line and confess that starting a new business is hard work. I knew it. Everybody told me. Everybody knows it. And if they don’t know it, they suspect it. IRead More →